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Archive for May, 2010

Lavender border at Joy Creek Nursery, Scappoose, Oregon

With just over a week until I leave for New York to launch my new book, combined with shooting a new book on lavender, it’s shaping up to be a busy summer.

If you’ve never published a book, it’s hard to imagine how much work goes into a project. Once the photos and manuscript are completed, there is the edit and design phase, followed by printing. Some authors refer to the process as akin to birthing a baby.

Right now, the biggest anxiety for me lies with getting books in hand for the preview party, which is followed by a nursery book signing and back-to-back talks. Books are due in the warehouse on Monday, and will not be in the general pipeline yet.

Cover for my new book, Saratoga in Bloom

Timing a book launch is tricky. You have to plan everything out–reserving venues, setting up media–months in advance, while hoping that the books will actually arrive from the printer exactly when you need them. Since most books are printed and shipped from Asia, that process is even trickier. If events are planned too early, books won’t be available. Too late, and the initial buzz will have worn off. I am hoping and crossing my fingers for “just right.”

I have been posting regular entries about my book on my new Facebook page at this address: http://www.facebook.com/pages/Saratoga-in-Bloom/125086587505147

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Despite my best intentions, my blog has been sorely neglected these past few months. I hope to make up for it in the coming days and weeks as I launch my new book, “Saratoga in Bloom” and begin shooting for a new book on lavender. It will be a busy summer, but I look forward to many new and exciting photo ops.

Columbine from my garden

Calla lily in my garden

I’ve been busy learning all the ins and outs of social media and internet marketing, and created a new website from scratch. Because I knew nothing about website design, I had to learn from the ground up. I just posted my new site at www.loughreyphoto.com. It has lots of new features and I will now be able to update it regularly. My next step is to build an online webstore that will be linked to my site where people can buy prints, calendars and other versions of my work.

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